Consulting for e‑commerce & small business
Marketing support for the messy middle.
Too big for DIY, not ready for a full team. That's where I live: the disconnected tools, the email list that isn't earning its keep, the campaigns stuck at 80% done. I clean it up and get it moving.
How this usually goes
Diagnose. Fix. Keep it running.
Diagnose
We figure out what's actually broken and what it's costing you. That's the Big Bad Audit, or a free 30-minute call if you'd rather start smaller. Sometimes the answer is "you're fine." Usually it isn't.
Fix
Project work with a clear scope: rebuild the email flows, clean up the Shopify setup, untangle the reporting, kill the dead subscriptions. The services below are the fixes.
Keep it running
Ongoing support for founders and lean teams who want the marketing handled without hiring for it. Campaigns, launches, and the day-to-day details, off your plate.
Not sure where to start? Start here.
The Big Bad Audit
A full teardown of your tech stack with a dollar figure on every line. It tells us exactly which of the fixes below you need, and which you don't.
Kill. Right‑size. Fix. Connect. Add.
The fixes
Ways I help
Audience & email marketing
Your email list should be doing more than sitting there. Campaigns, automations, segmentation, customer journeys, list health, and retention strategy across Klaviyo, Mailchimp, Omnisend, and related tools.
Good fit if: you have a list, but you're not sure it's driving the revenue, repeat business, or engagement it could be.
Improve my email marketing →E-commerce & Shopify cleanup
Your store may be live, but that doesn't mean everything around it is working the way it should. Product setup, Shopify workflows, customer experience, offers, analytics, shipping, and the connection between your store and your marketing.
Good fit if: the store works, but it feels messy, underbuilt, or harder to manage than it should.
Clean up my e-commerce →Marketing operations
A lot of small businesses have the right tools and not enough structure around them. Disconnected platforms, inconsistent workflows, unclear reporting, campaign coordination, and the day-to-day details that slow teams down.
Good fit if: the marketing works, but it feels scattered, reactive, and harder to manage than it should.
Clean up my marketing operations →Digital problem solving
Not everything fits neatly in a category. Sometimes you need someone to jump in, figure out what's going on, and move the work forward: a platform issue, a launch, a workflow, copy, research, or connecting the dots across your systems.
Good fit if: something needs to be fixed, launched, or figured out, and you need someone who can own it without hand-holding.
I need help figuring this out →Who I work best with
Momentum, minus the support.
Small businesses, e-commerce brands, founders, and lean teams that have outgrown DIY marketing but aren't ready for a full-time hire. You have traction. You need someone who can think strategically, write clearly, and execute without a lot of supervision.
The goal isn't more activity. It's better systems, better campaigns, and better execution. Fewer decks. More done.
A few words from people who know me
"Ben has been working under contract with Cowboy Cauldron Company for nearly four years. During that time, he has helped my company nearly double in size, and has proven to be an exceptionally valuable part of our team. Hire him if you can."
"Ben has been helping the team at Punchkins develop and implement our email marketing strategy and funnel. We were able to track clear ROI from what he put in place and saw meaningful improvements in our email performance."
"Ben's expertise in digital marketing allows him to provide outstanding support and guidance. His genuine concern for your success makes him a valuable partner."
Ready?
Tell me what hurts.
30 minutes, free, no pitch deck. You'll leave with next steps whether or not we ever work together.