For e-commerce & DTC merchants doing $500K–$10M
The Big Bad Audit
"Audit" is a dirty word. Usually it means someone in a suit finding fault. This one finds money: a full teardown of your tech stack with a dollar figure on every line.
Sound familiar?
The stack grew faster than anyone was watching it.
You're paying for apps you forgot you signed up for. Your email platform's bill keeps creeping up and you're not sure why. Every dashboard tells you a different number, and none of them match your bank account. Your shipping setup was built in a panic during a Q4 three years ago and nobody's touched it since.
Every tool promised to make things easier. Now you've got a dozen of them, they barely speak to each other, and the monthly total makes you wince.
That's not a you problem. That's what happens to nearly every merchant your size. I watch the thing nobody's watching.
What you get
No 40-page report. A plan.
Every finding in your stack lands in one of five buckets, each with a dollar figure attached: what it's costing you now, or what fixing it is worth monthly.
Kill. Right‑size. Fix. Connect. Add.
Something you can hand to your team (or me) and start executing Monday. And if the honest answer is you've outgrown your platform, or you're paying enterprise money for starter-plan needs, you get a right-sized replatforming plan too. I only recommend that when the math says so, not because migrations are fun to sell.
Book the audit →The full teardown
Every layer of the stack. Not a skim.
Your store platform
Shopify, BigCommerce, Woo, wherever you live. Apps, themes, checkout, what's redundant, what's breaking things.
Email & SMS
Klaviyo, Mailchimp, Attentive. Flows, segments, list health, and whether you're paying for contacts who ghosted years ago.
Analytics & reporting
GA4, attribution tools, native dashboards. Why your numbers don't match and which one to trust.
Paid platforms
Meta and Google account structure, tracking setup, whether your attribution is lying to you.
Fulfillment & shipping
Rates, rules, integrations, and where money leaks out the back door.
The connective tissue
Integrations and data flow. All the places your tools should be talking but aren't.
How it works
You do almost nothing. That's the point.
Kickoff call (30 min)
You tell me what hurts. I get access to the accounts.
The teardown (7–10 business days)
I dig through everything. You run your business.
The plan
Kill / Right-size / Fix / Connect / Add, every line with a dollar figure.
Walkthrough call (60 min)
I explain everything, you ask everything. No jargon allowed.
The track record
I've been inside a lot of stacks.
Eight years of e-commerce work, from scrappy founder-run shops to brands you'd recognize. Killing enterprise plans nobody was using. Right-sizing budgets that had drifted from what the numbers supported. Rebuilding the templates and flows that were quietly leaking money.
Every stack thinks its mess is unique. It almost never is. The patterns repeat, which is exactly why the teardown works.
Want specifics? I'm happy to walk through real examples on our exploratory call, including work with brands in your lane.
Who this is for
Merchants whose tools run them.
E-commerce and DTC brands doing roughly $500K–$10M. If you've ever said "I honestly don't know what half these subscriptions do," hi, this is for you.
Who it's not for: anyone looking for a rubber stamp. I'm going to tell you what's broken, including the stuff you built yourself.
The price
Most audits find more than that in the first bucket alone.
Not ready?
Take your stack's temperature first.
The Tech Stack Temp Check: 27 questions, 3 minutes, no logins. Find out if you're running cool, warm, or hot. Free, and mildly judgmental.
Take the Temp Check →Hey. I'm Ben.
I've spent eight years helping small businesses get to their first $1M and beyond, and somewhere along the way I got very good at one specific thing: looking at a merchant's pile of tools and subscriptions and figuring out what's earning its keep and what's just billing you.