Free Tech Stack Temp Check for E-commerce

Take your stack's temperature. Find out if things are running cool or quietly overheating.

Your tech stack is every tool your store runs on: the platform, the email and SMS accounts, the analytics, the ad accounts, the shipping setup, and the apps connecting them. This is a three-minute read on the whole pile. No logins. Check every box that sounds like your business, and if you don't know the answer, that's a check too.

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Where is my money going?

I couldn't list every app and subscription I pay for without looking it up There's at least one tool we pay for that nobody has logged into in 90+ days Two or more of our tools do basically the same thing Our email/SMS platform bill has gone up, but I couldn't tell you what we're getting for the increase I'm a little scared to look at the itemized bill I've never compared what we pay against what a business our size should pay

Your reading

Your reading is in.

If you checked more boxes than you expected, that pit in your stomach is normal. Every merchant I've audited has felt it, including ones running eight-figure stores. Nothing you just checked is rare.

You're probably wondering two things right now: how bad is it, and where do I even start. Good news on both. Almost everything on this list is fixable in weeks, not quarters, and the path out is the same every time. Figure out what each box actually costs you, kill the dead weight first, then fix the leaks in order of dollars.

Start by looking at the number.

Your reading

What the thermometer says

Running cool0–6 checks

You're in better shape than most stacks I open. Bookmark this and take your temperature again in six months.

Running warm7–13 checks

You've got leaks. Probably a few hundred to a few thousand dollars a month of them, plus decisions being made on numbers you shouldn't trust.

Running hot14+ checks

Too many tools, stacked too high, nobody watching them. The good news: this is almost always fixable, and the fixes usually pay for themselves fast.

Print or save your reading as a PDF →

What a temperature can't tell you

A reading isn't a diagnosis.

The Temp Check tells you something's warm. It won't tell you which boxes are costing you $40 a month and which are costing you $4,000, what to kill first, what's actually fine, or how the fixes connect to each other.

That's The Big Bad Audit: a full teardown of your stack, every finding sorted into five buckets, each with a dollar figure attached.

Kill. Right‑size. Fix. Connect. Add.

Let's talk →

Not ready for a call? Take the fixes by email instead.

Occasional plain-English notes on fixing exactly the kind of stuff you just checked. No inbox blowups. Unsubscribe whenever.

Done. Keep an eye on your inbox.

— Ben

Print me, share me, send me to the merchant friend who's scared of their itemized bill.

The Tech Stack Temp Check

Where is my money going?

Which number do I trust?

What is my email actually doing?

What does shipping really cost me?

Are my tools talking to each other?

Have I outgrown my setup?

Your reading is in.

What the thermometer says

A reading isn't a diagnosis.