Disconnected systems, broken flows, and messy setups kill performance. I clean it up so everything works the way it should.

The Problem

Most ecommerce setups don’t break all at once—they slowly get messy over time.

• Email flows don’t match the customer journey

• Shopify, email, and tracking tools aren’t fully connected

• Automations are duplicated, outdated, or missing

• Data is inconsistent across platforms

• Small issues stack up and start impacting revenue

You feel it: things are harder than they should be, and performance isn’t where it should be either.

What I Do

I go into your Shopify and email ecosystem and clean up what’s not working—quickly and practically.

This includes:

• Shopify + ESP integration cleanup (Klaviyo, Mailchimp, Omnisend)

• Flow cleanup and rebuild (remove duplicates, fix logic, optimize triggers)

• Tracking and attribution fixes (Shopify, GA4, Meta where relevant)

• Form, popup, and list capture optimization

• Basic UX / conversion friction fixes (where it impacts email + retention)

• General system cleanup so everything connects properly

No overengineering—just getting your setup working cleanly and efficiently.

The Outcome

After cleanup, you’ll have:

• A system that actually works end-to-end

• Cleaner data and more reliable tracking

• Email flows that match how customers actually buy

• Fewer errors, less confusion, and better performance

• A solid foundation you can build on

Most importantly: you stop fighting your tools and start using them.

Common fixes include broken flows, duplicate automations, tracking gaps, and disconnected tools.

Let’s Figure This Out

20-minute call. Walk me through your setup—I’ll tell you exactly what I’d fix first.