Marketing support for the messy middle
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E-Commerce
Your store may be live, but that doesn’t mean everything around it is working the way it should.
I help ecommerce brands clean up the systems that support growth — product setup, Shopify workflows, customer experience, offers, analytics, shipping considerations, and the connection between your store and your marketing.
Good fit if: your store is working, but it feels messy, underbuilt, or harder to manage than it should.
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Audience & Email Marketing
Your email list should be doing more than sitting there.
I help businesses improve campaigns, automations, segmentation, customer journeys, list health, and retention strategy across platforms like Mailchimp, Klaviyo, Omnisend, and related tools.
Good fit if: you have an email list, but you’re not sure it’s driving the revenue, repeat business, or engagement it could be.
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Marketing Operations
A lot of small businesses have the right tools, but not enough structure around them.
I help clean up the messy middle — disconnected platforms, inconsistent workflows, unclear reporting, campaign coordination, content calendars, email processes, vendor communication, and the day-to-day marketing details that slow teams down.
Good fit if: your marketing is working, but it feels scattered, reactive, or harder to manage than it should.
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Digital Problem Solving
Not every marketing need fits neatly into one category.
Sometimes you need someone who can jump in, figure out what’s going on, and help move the work forward — whether that’s troubleshooting a platform issue, improving a workflow, organizing a launch, cleaning up a process, writing copy, researching tools, or connecting the dots across your digital systems.
Good fit if: something needs to be fixed, improved, launched, cleaned up, or figured out — and you need someone who can own it without a lot of hand-holding.
How I help small businesses grow
Most small businesses don’t need more marketing noise.
They need someone who can step in, clean up what’s messy, and turn scattered ideas, tools, and campaigns into marketing that actually supports growth.
That’s where team getz comes in.
I help small businesses and ecommerce brands improve email marketing, ecommerce strategy, automation, campaign execution, and day-to-day marketing operations — without needing to hire a full internal team.
What I Help With
Email Marketing + Retention
Campaigns, automations, segmentation, customer journeys, list cleanup, and retention strategy across platforms like Mailchimp, Klaviyo, and Omnisend.
Ecommerce + Shopify Support
Product messaging, offer strategy, customer experience, conversion opportunities, attribution, and Shopify marketing workflows.
Marketing Operations
Cleanup and support for the messy middle — disconnected tools, inconsistent processes, broken automations, unclear reporting, and marketing systems that need structure.
Campaign Strategy + Execution
Email campaigns, launches, seasonal promotions, content calendars, landing page copy, social posts, and ad copy that move from idea to execution.
Who I Work Best With
I’m a good fit for businesses that have momentum but need stronger marketing support.
That usually looks like small businesses, ecommerce brands, founders, and lean teams that have outgrown DIY marketing but aren’t ready for a full-time hire.
The Goal
Simple: make your marketing clearer, cleaner, and more effective.
Not more activity for the sake of it — better systems, better campaigns, and better execution.
Need help cleaning up your marketing?
A few words from people who know me
Benjamin Getz has been working under contract with Cowboy Cauldron Company for nearly four years. During that time, he has helped my company nearly double in size, and has proven to be an exceptionally valuable part of our team. He is self-motivated, knowledgeable, competent, thoughtful, extremely professional, and requires very little, if any, supervision.
Hire him if you can.
Mike Bertelsen, Founder & Owner of Cowboy Cauldron Company
Ben’s expertise in digital marketing allows him to provide outstanding support and guidance to help achieve your business goals. His genuine concern for your success make him a valuable partner.
Greg Kauffman, Principal & Creative Director
Ben has been helping the team at Punchkins develop and implement our email marketing strategy and funnel. His expertise has been incredibly helpful, and his willingness to go above and beyond is like nothing I’ve seen. We were able to track clear ROI from what he put in place and saw meaningful improvements in our email performance. I strongly recommend Ben for his depth of marketing and ecommerce knowledge.
Steve Wampold, Founder
